What is NAD+?
NAD⁺ (nicotinamide adenine dinucleotide) is a vital coenzyme present in every living cell, playing a central role in energy metabolism, DNA repair, and cellular signalling . It acts as an essential partner for enzymes like sirtuins and PARPs, underpinning processes from stress response to longevity.
Why Does NAD⁺ Matter?
- Energy Production
NAD⁺ is crucial in converting food into ATP—the cellular “fuel” that powers everything from brain activity to muscle movement - DNA Repair & Anti‑Ageing
It activates enzymes that repair DNA damage and maintain genomic integrity—key for healthy ageing - Regulating Cellular Health
NAD⁺ helps control inflammation, regulate metabolism, and keep cells resilient under stress
WHY DOES NAD+ DECLINE?
As we age, NAD⁺ levels naturally drop, leading to reduced energy, slower repair processes, and increased vulnerability to age-related diseases . Factors like stress, poor diet, and heavy training can accelerate this decline.
– Feel It Everywhere
Whole-Body Benefits of NAD+
NAD+ works at the cellular level — but its impact is holistic.
Whether you’re biohacking, battling fatigue, recovering from stress, or simply aging smarter, NAD+ supports your system head to toe.
Brain + Focus
NAD+ supports memory, focus, and mental clarity by fueling the mitochondria in brain cells — helping you stay sharp, alert, and mentally resilient.
Performance
Declining NAD+ levels affect how your body handles stress, fatigue, and recovery. Replenishing them boosts stamina, muscle repair, and energy metabolism.
Sleep & Stress
NAD+ helps regulate circadian rhythms and balance stress hormones — improving your sleep quality, recovery, and resilience to burnout.
Skin & Beauty
NAD+ helps boost collagen, fight oxidative damage, and support smoother, brighter, more resilient skin from the inside out.
Weight and Metabolism
NAD+ supports efficient metabolism, cellular repair, and balanced energy — helping your body burn fuel more effectively as you age.
Immunity
By energising immune cells and reducing inflammation, NAD+ strengthens your natural defences and recovery responses.
– Backed by 25+ Years of Clinical Research
What the research says
From energy to DNA repair, NAD+ is essential to life at the cellular level—proven in 500+ reactions and explored by experts at Harvard and Oxford.
NAD+ Activates DNA Repair Pathways
Harvard Medical School researchers led by Dr. David Sinclair discovered that boosting NAD+ levels in mice reactivates PARP1, a key enzyme involved in DNA repair. It even reversed age-related DNA damage and improved muscle function, bringing older mice tissues closer to youthful conditions.
NAD+ Linked to Alzheimer’s Risk Reduction
An expert Harvard team recently called NAD+ deficiency a “targetable risk factor” for Alzheimer’s. They emphasised the molecule's role in supporting brain cell resilience, positioning NAD+ as a potential game-changer in neurodegenerative disease therapy. Multiple studies have also confirmed this.
NAD+ Improves Cognitive Function
A double-blind, placebo-controlled human trial (1000 mg/day of nicotinamide riboside, a NAD+ precursor) showed it was safe and significantly raised NAD+ levels, while improving vascular tone — key for cognitive and cardiovascular health. These findings highlight NAD+’s potential in promoting long-term wellbeing.
NAD+ Supports
Energy production (ATP)
NAD+ fuels your cells’ energy engines, helping you feel more awake, active, and physically resilient.
DNA repair & Sirtuin activation
It plays a key role in DNA repair and activating sirtuins — proteins linked to longevity and cellular health.
COGNITIVE HEALTH & MENTAL CLARITY
Supports brain function, memory, and focus by enhancing mitochondrial energy.
Sleep & circadian rhythm
Helps regulate your internal body clock, improving sleep cycles and recovery from stress and fatigue.
Cellular defense & detox
Supports natural detox pathways, and defends cells against oxidative stress & damage.
Introducing
Our 3 Core NAD+ Solutions
Everyone’s body — and schedule — is different. That’s why we offer three pharmaceutical-grade, clinically validated delivery methods to help you raise your NAD+ levels, improve cellular performance, and feel better, faster.
Whether you're looking for an easy daily routine, a flexible at-home injection, or intensive IV therapy through a clinic, our range covers all levels of commitment and bioavailability.
Sublingual (30 Wafers)
Dissolve under your tongue for fast absorption. These thin wafers deliver 50mg of NAD+ directly into your bloodstream — no pills, no needles, just rapid cellular support. Ideal for daily brain, sleep, and energy routines.
Self-Injection Kit
Self-administered subcutaneous injections at home. Includes vials, syringes, and clear instructions. Higher absorption than oral NAD+ with faster, more noticeable effects. Perfect for performance, recovery, and longevity stacks.
Clinical Infusions
High-dose NAD+ administered via IV or IM in a clinic setting. The most powerful delivery method, used for detox, fatigue recovery, and intensive protocols. For advanced users under professional supervision.
